innocent attraction boutique

project details

about this project
During a course on Identity Design, Stephens senior graphic design students and senior fashion marketing and management students were paired up and worked together to create logo and brand concepts for the marketing student’s senior capstone. My client had conceptualized an ethically sustainable clothing and gift boutique called Innocent Attraction.

role, responsibilities & concept choices
Sole designer; following the business plan provided by my client, I was tasked to create a logo and two to three collateral pieces for use in her senior capstone presentation.

I worked with two student clients for this exercise. To see the outcome of the first client, visit King Row Menswears’ brand design here.

Primary Mark with Tagline

innocent attraction

Wordmark

innocent attraction

innocent attraction
innocent attraction
innocent attraction