kings row menswear

project details

about this project
During a course on Identity Design, Stephens senior graphic design students and senior fashion marketing and management students were paired up and worked together to create logo and brand concepts for the marketing student’s senior capstone. My client had conceptualized a small menswear shop, styled like a swanky cigar shop, specializing in custom suiting and accessories.

role, responsibilities & concept choices
Sole designer; following the business plan provided by my client, I was tasked to create a logo and two to three collateral pieces for use in her senior capstone presentation.

I worked with two student clients for this exercise. To see the outcome of the second client, visit Innocent Attraction’s brand design here.

Primary Mark

kings row menswear

Wordmark

kings row menswear

Logo Icon

kings row menswear

kings row menswear
kings row menswear