paula goldenberg

project details

about this project
Identity design for a colleague in Public Relations. Her vision of her personal brand was a feminine, yet bold; sophisticated, yet soft.

role, responsibilities & concept choices
Sole designer; created a personal logo, business card and letterhead.

Chose a bold font to appeal to her go-getter personality, then softened it with a lavender color scheme and scripted last name.

Primary Mark

paula goldenberg

Logo Icon

paula goldenberg

paula goldenberg