Rachel and Amanda, came to me with an idea for a niche, yet sorely needed, business for their community. As military spouses and parents, they were constantly finding themselves and seeing their friends and neighbors in those moments where they just couldn’t do all the work themselves. Finding a service to help when those moments arose was even harder in their small town just outside of Fort Bragg, North Carolina. So, they developed Red Door Delivery, a grocery delivery and errand service.
Inspired by the go-getter, working women’s world that arose from the absence left when men joined in World War II, Rachel and Amanda came to me to help them take that “Rosie the Riveter” style and infuse it in to their newly born brand.
Sole designer; Rachel and Amanda concepted the brand direction and came to me for help in fleshing out their ideas and creating the look and feel of Red Door Delivery.
I created the logo and branding for Red Door Delivery, along with a brand standards guide and several collateral pieces for the company’s owners. I also provided consulting for their website build out.