publication design challenge

project details

about this project
This project was created for a course taken at Stephens College as a part of their BS Marketing and Advertising program. The challenge: take the introductory spread of a published feature story and design the subsequent pages, maintaining the same look, feel and branding.

The first image below, from Modern Garden Monthly, inspired my challenge project.

role, responsibilities & concept choices
Sole designer; researched and chose published editorial, then conceptualized and created art, and graphics; pitched concept art to professor


When I first saw this spread, I couldn’t pull my eyes away. I was excited by the challenge of taking the photos and masking them to match the stylized introductory spread. I went to the Missouri Botanical Garden and took photos of the current foliage and florals, then created the piece.

SpreadLarge
Garden-Spread-Mockup-web