asha salonspa

project details

about this project
March 2015, I began working as the Graphic Designer and Marketing Coordinator for Bortz Group. My first task was to take the company’s outdated and flash-based website and rebuild it. We built out the new website using WordPress and updated and refreshed the look and feel.

In addition to the website overhaul, I brainstormed, designed and completed all the marketing campaigns Asha has run over the past year. To see more design work from my role as Marketing Coordinator, visit the Asha marketing campaign section here.

role, responsibilities & concept choices
Co-Designer; worked together with colleague to concept, wireframe, design and build out both AshaSalonSpa.com and AshaRockford.com.

We designed a website that reflected the sophisticated, luxury spa atmosphere that Asha locations exude. The goal was to create a website that is responsive and easy to navigate. Since the transition to the new website, AshaSalonSpa.com has seen a 60% increase in site visitors and unique page views.

asha salonspa
asha salonspa
asha salonspa